2011-07-15, 07:28 PM
Gamasutra Wrote:Job: GO TOP
Brand Manager Nexon America, Inc. El Segundo CA 90245 USA Full Time
Responsibilities:
Develop and manage the franchise and brand strategies for a selection of Nexon brands.
Evaluate, research and negotiate partnerships for player acquisition, retention and monetization as well as brand building
Analyze product and consumer research and guide the business accordingly.
Assess, improve and optimize ongoing media, CRM campaigns and loyalty programs.
Oversee events and exhibitions to promote Nexons Games and its brands
Lead cross functional teams including PR, community, and game developers
Oversee marketing team and agencies during production of advertising, promotional materials, trailers and other marketing materials
Identify and advocate for incremental opportunities for Nexons games
Manage and develop direct reports including Associate Brand Manager and/or Marketing Coordinator
LMFAO!! So.....a big wig quit. Maple has recently seen a downward spiral, perhaps this is why.

