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Quote:NEW YORK, N.Y. - Burger King wants to lure customers in the U.S. this summer with a barbecue party and a bacon sundae.
The world's second biggest hamburger chain on Thursday is launching several pork, beef and chicken sandwiches as limited time offers.
And for a sweet ending, the company is also offering a bacon sundae vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon that started in Nashville, Tenn. earlier this year.
The salty-sweet dessert clocks in at 510 calories, 18 grams of fat and 61 grams of sugar.
The limited-time items are Burger King's latest push to win back customers with a revived menu and reverse sliding market share, an effort that started soon after the company was taken private by the private equity firm 3G Capital in late 2010.
Earlier this year, Burger King launched its biggest-ever menu expansion including fruit smoothies, snack wraps and new salads.
The items were intended to go after a broader audience of moms and families, a shift from the chain's previous strategy of courting young men with calorie bombs.
Core menu items, such as French fries and the Whopper, have also been tweaked as part of the company's efforts to improve food quality. Burger King is trying to underscore its own focus on ingredients with a new tag line, "Taste Is King," which replaces "Have It Your Way." A new ad has been celebrating summer barbecues to highlight the chain's emphasis on fire-grilling burgers. The new summer items will be featured in ads starting Thursday.
This month, 3G plans to take Burger King public on the New York Stock Exchange.
Wendy's is also revamping its menu to improve ingredients and recast itself as a higher-end burger chain. The makeovers by the hamburger giants come at a time when the traditional fast-food chains are seeing more competition from smaller players such as Five Guys Burgers and Smashburger that offer higher-quality food and alternatives such as Subway.
Burger King isn't the only fast-food chain that's trying to draw attention with unusual offerings. Taco Bell earlier this year introduced its tacos with Doritos shells and a "nacho burrito" that includes corn chips.
The rest of Burger King's summer menu includes:
Memphis Pulled Pork BBQ Sandwich.
Carolina BBQ Whopper or Chicken Sandwich.
Texas BBQ Whopper or Chicken Sandwich.
Sweet potato fries.
Frozen Lemonade.
The items will be available through the summer or while supplies last.
Source: http://www.canadianbusiness.com/article/...e-included
My opinion on this is akin to "grossed out." I mean, seriously? Would you buy one of these?
TL  R, Burger king is coming out with a Bacon Sundae
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Can't go wrong with more bacon.
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If it can work on donuts, why not ice cream?
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Rick Wrote:>America
You keep your goal of not gaining weight?
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Ugh. That looks gross. I do love bacon so much, but not in my ice cream.
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I'm danish.
Bacon goes with everything.
EVERYTHING.
I'd probably have to see it/taste it to judge though. I doubt they'd release this if it wasn't interesting or had a good taste.
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Eww. Slightly interested in the new beef/chicken sandwich, but definitely not the ice cream.
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Isn't this like, REALLY old? Or was it someone else that did the bacon sundae already a few years back...I can't remember anymore.
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Man, we JUST added ice cream to our menu.
And a new salad next week.
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I've made bacon ice cream before
it was great
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[MENTION=946]Bacon[/MENTION]
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Flonne Wrote:Isn't this like, REALLY old? Or was it someone else that did the bacon sundae already a few years back...I can't remember anymore.
Denny's, I believe.
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Loose Wrote:@Bacon
I don't eat Bacon.
Unhealthy, ya'know.
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Sounds delicious. I know I'm not the only one who dips their french fries in ice cream.
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Jack in the Box already dun it.
Well, they did a bacon shake'; close enough.
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I've had bacon pancakes and bacon waffles before, they're okay.
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Corn Wrote:Can't go wrong with more bacon. Rick Wrote:>America
Burger King of Japan agrees with this statement. They recently held a special offer where you could add 15 strips of bacon onto your sandwich for about $1.25 extra. There was no limit to how much you could stack this.
![[Image: 2012-04-18-BKjapanbacon-thumb.jpg]](http://images.huffingtonpost.com/2012-04-18-BKjapanbacon-thumb.jpg)
[video=youtube;ugIDfvUpcwY]http://www.youtube.com/watch?feature=player_embedded&v=ugIDfvUpcwY[/video]
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