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When Freemium Fails (WSJ article)
#3
From what the article said, I think the freemium strategy was failing in cases where there were no alternatives; however, I will begrudgingly say that Maple doesn't restrict anyone who doesn't pay, and there are alternatives to buying NX.

Then again, I bet Nexon would actually make more money if they would make cubes cost only 50 cents or something. I've never bought cubes simply because I don't think just one shot at maybe upgrading one item is worth paying 1-5 dollars, but if they cost something under one dollar I'd be happy to throw some spare change at them every once in a while. I know plenty of people who are of the same sentiment, and since they'd be bound to have some spare NX they might end up tossing it at some other shiny items in the cash shop before they feel the need to buy cubes again; thus, they would have to charge more NX in order to toss more spare change at cubes.
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Messages In This Thread
When Freemium Fails (WSJ article) - by Fumni - 2012-08-24, 10:55 PM
When Freemium Fails (WSJ article) - by Aircalibur - 2012-08-24, 11:09 PM
When Freemium Fails (WSJ article) - by Sorien - 2012-08-24, 11:43 PM
When Freemium Fails (WSJ article) - by SaptaZapta - 2012-08-25, 08:46 AM
When Freemium Fails (WSJ article) - by Satellite - 2012-08-25, 09:13 AM
When Freemium Fails (WSJ article) - by Polantaris - 2012-08-25, 10:00 AM
When Freemium Fails (WSJ article) - by Leaves - 2012-08-25, 10:52 AM
When Freemium Fails (WSJ article) - by Endgame - 2012-08-25, 12:02 PM

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