2012-05-20, 11:47 PM
Time limited event items like the ones described in the initial post are a marketing ploy to give a sense of urgency to purchasing them. "They're not going to be around forever! Get them while you still can!" This has been a common marketing ploy since as long as I can remember. McDonalds does it with the McRib. "THE MCRIB IS BACK FOR ONLY TWO WEEKS! BUY A TON NOW BEFORE THEY'RE GONE 'FOREVER'!"

