Piracy Vs. Alternative Entertainment:Which is the 'true' threat to the industry?

I would argue 90% of the games are just downloadable content quality. Seriously call of duty/battlefield? They didn't revolutionalize anything. They made it multiplayer only, no solo content, besides a goddamn story, with no more depth but a story with small details changed. HELL THE GAMES ARENT EVEN GOOD ENOUGH FOR ME TO EVEN PUT THE EFFORT TO PIRATE. That's terrible.

While I believe you are right that those games didn't revolutionalize anything at all... is there anything to rev anyway?
I'm not excusing those games for being sh'itty games, but the sole argument of revolutionlize I think is not valid anymore 'cuz is really hard to achieve that for game devs nowadays (See kinect).