3DS discussion with Tokyo Gameshow Tidbits: Ace Vs. Layton

So this is what Nintendo said about Fire Emblem today.

regarding “Fire Emblem Kakusei” (Japanese title), which was released last week in Japan, its initial sales figure reached the record-high in the series since the GameBoy Advance and we have received a lot of messages from the Club Nintendo members that they bought a game from the series after a long interval. Although we have not decided on a plan to release it overseas, we hope to further increase its sales.
Link

They also discussed their plan to sell download codes in retail stores for the eShop and Wii U. I'm all for the idea since it will remove the fixed pricing of the eShop. They will also start selling full 3DS titles in the eShop starting with NSMB2 and all Wii U games will be available to download digitally at launch.

Now if only they would start linking downloads to accounts rather than hardware.

Nintendo’s view on DLC

First, we clearly distinguish digital distribution of packaged software from add-on content and, when it comes to making packaged software digitally available, we do not intend to offer any products that the consumers deem incomplete. Second, we sell add-on content so that the consumers can play a software title for even longer and on a deeper level and, when we sell this add-on content, we are making a proposal to consumers to pay for the content our developers have additionally created. In other words, as we have repeatedly confirmed, Nintendo has never conducted and will never conduct what is now widely known (in Japan) as a “gacha-type charging business” (capsule toy vending machine business), which asks consumers to pay money without knowing what kind of item shall emerge as a result of their payment, even if such a business model might temporarily yield high profitability. Nintendo does not believe such a business model can establish long-lasting relationships with our consumers. We hope that everyone understands our policy, and we will continue to make efforts to avoid such misunderstandings as, “the next ‘Animal Crossing’ might be a game which relies upon add-on content sales.”
Link

tl;dr We're not Capcom.

Worth a read: Source