2012-03-28, 02:19 PM
Viaje Wrote:Oh, look, a pile of bullshit.
The study was in early 1984 (prior to Reagan's reelection bid) and covered 3 counties of western New York - Cattaraugus, Erie, and Chataqua - with all the public schools and SUNY system colleges involved. It was the second one of its kind with the first one being conducted in early 1980 when Carter was up for re-election. There was a third done in 1988 but I was no longer a Law student and was not involved with it. Whether you call my opinion garbage is one thing, but the study was not.
As for your name-recognition statement, that is supported by what I wrote. It is indeed a big factor. It's not at all the only factor. The conclusions we were working on followed the lines of what I paraphrased above, but name recognition is definitely a part of that whole flow. The numbers also had direct correlation to the amount of broadcast advertising time each candidate bought on average in each county market. But, it did not correlate with newspaper advertising, which definitely linked to age since it is completely unlikely that a child will read a newspaper ad unless it is strategically placed in the Comics.