Black Friday Sale 2011

This is why in Israel the law was recently changed.
Stores can no longer advertise items at extra low cost, or free gifts, and then use the "quantities are limited" or "while supplies last" phrases to cover a bait-and-switch.
They have to actually specify what the quantity is, right there in the ad.

Customers usually assume that "limited quantities" are still in reasonable proportion to the expected demand.
However, since Nexon has pulled this "10 per server" stunt repeatedly, any Nexon customer who still believes he will be able to get anything on Black Friday, nevermind $100+ worth of cheap CS goods, is indeed a chump. "Fool me once" etc.

Sounds like a pretty nice system, honestly, though the fact that they are still able to limit it at all is still slightly disheartening. It's not like anything in this world is difficult to make anymore, machines do it all anyway, so why limit the quantity at all?

And yeah, Black Friday sales as a whole are stupid because of that; they barely lose any money on the cheap sales and people waste hours in line trying to get at the 1-2 of what they want. All it does is solidify an unconscious dependency on the object in question, and in turn, the store in question.