Why people get super-excited over Pokemon Black and White?

The story in these games is actually a lot better than all the other Pokemon games. It's more than just fight a bunch of grunts, beat their leader, move on to the elite-four, etc. It's actually pretty epic and involved, especially near/at the end. They don't change anything else because it works and they still get a f'uckton of sales. Even the anime is a lot better this time around and is actually enjoyable.