Blockparty.com coming Spring 2011

I still don't understand. I went on and it's basically just another website with a fancy layout.

it's a central location for all games. if you look at the community section (forum) all of the game forums are located there instead of being spread out. i believe the intention is to entice users to look beyond what they're currently playing and check out other games since it's not so much of a hassle as having to go to 5 different sites.