Microsoft Give Birth to Silverlight Personification

No, no, I do. My point is, they're taking a turn toward using animu characters as mascots for their products.

And I'm not surprised in the least bit. Lots of "anime" Otakus would be willing to take a look at stuff like that, and maybe willing to dish out money. figure.fm has a lot of sh`it, and so many people use that to display images of their collections, etc. I don't want to use the word "massive", but they'd gain quite a large fanbase just for doing so.