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So I guess I didn't "donate" to this site, since I got goods and services for doing it.

What goods or services did you get? T-Shirt? Dinner? Year long access to justusguys.com? Access to an extra forum isn't considered a service. A different coloured name isn't a good. If I donate to charity and get my name on a plaque that doesn't mean I bought my name on the plaque. Donations are often recognised with "perks", like your coloured name. Buying NX however is a clear exchange of goods and services.