Do commercials that insult the competition actually work?

Probably. That's why they make them. I remember in gym class all the dudes slather on that nasty smelling Axe spray pomegranate. Don't tell me they hoped for similar results to the ads/commercials. :f6:

Ever since that chocolate one came out, my locker room has smelled like it.
I hope whoever is using that graduates soon so i don't have to smell it again >_>