Blockhead Characters

That leads naturally to the launch of Nexon's BlockParty service, a new brand for its social gaming portal with a new identity designed to appeal to a slightly older audience.

lolwut

"The cool thing about this versus what else is going on in the market, is that we're going the opposite way," says Kim. "If you look at Facebook, they've gotten all of their users and are figuring out how to keep their users entertained. We've got the games and want to keep a robust community."

[COLOR="green"]So they are pointing out how they are different than Facebook because they are making themselves into Facebook...
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If people are leaving Facebook because there isn't anything fun to do there, which is how you justify why they are adding things to keep you entertained, then how would adding social networking to your games make it better? Wouldn't logic dictate that they don't want the social networking if they are leaving Facebook?[/COLOR]

Community is the relationships between people, Kim reminds us -- not just between users but also between companies and the users.

Maybe you should work on the fact that the relationship between your company and the user is at the point where everyone wants to burn down your corporate headquarters, instead of how to "add community" to your already decently popular games. Leave the social networking to social networking sites. Work on what you're supposed to do.