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It's not Twitter's fault people don't know how to use it.

Do you know why it's popular? Because of it's Marketing potential and ability to spread news very quickly, unlike Facebook and others Twitter is instant and their real-time searching is second to none. Twitter can be a very powerful marketing tool, that's why every big company/celebrity has one.

What do celebrities anounce on their twitter? Album releases, tours, etc, because it's easy like that.

Are you saying I don't know how to use it ?!?! >:O