What do YOU use for motivation for leveling?

So, there's a lot of people out there who have given up on leveling. No matter how hard they try they never get back into the groove of leveling. Then, there's other people who always level, and almost never stop.

What do you guys use for motivation for leveling? Whether it be new skills, new job advancement, for the sake of gloating, it doesn't matter, just post how you motivate yourself to level.

Personally, I look forward to forth job, new skills, and I set a goal for myself on what percentage I'll reach each day.