Black Heaven micro-site is up

its basically a double login hot day. how did they dream up such nonsense.

Triple login, actually.
First, register on the website within 5 days of the announcement.
Then, log into the game within 3 days of the patch.
And a week later, claim your gifts. (No idea how long we'll have to do that)

Maybe they think it will prevent abuse?
Can't see how, though. If you have 9000 accounts you want to get these gifts on, you can register all 9000.

 Spoiler

Maybe they think it will build hype/commitment? Registering now makes you feel like you're already active on the Black Heaven patch. Then, of course, you must check it out soon after the patch. And then, even if you are somehow disappointed, you'll log in a week later to collect your gifts... and then, to not let them go to waste, you'll play a little... maybe get re-hooked?

Who knows. As you said, it's likely to not work right. I notice that you get no e-mail confirmation for registering, and even the "thank you" that pops up doesn't include your account ID, so screenshooting it doesn't prove you registered. They're going to have their hands full of complaints. And that's not even counting the bitter people who didn't know they needed to register. I feel that the whole thing is going to create a lot of ill-will.