How would you play Jenga?

I know this is pretty old and is sort of a marketing thing... But I still found it amusing :d.
[video=youtube;DWc8dUl7Xfo]http://www.youtube.com/watch?v=DWc8dUl7Xfo[/video]

Also, this guy playing Jenga with a real cat.
[video=youtube;eZygpaAJjCA]http://www.youtube.com/watch?v=eZygpaAJjCA[/video]