"Black Friday Big Spender Event"

I don't know, having certain standards, respecting the customers, not trying to milk every last cent out of already loyal players?

The potential system, with the extremely expensive cubes, with all its pure crap lines and the absolute must to buy into it to enjoy the full game content seems like a good example on bad practise.

Girasol had the right ideas when she made sure to clean out alot of crap from the Gash and Wheel of Marvel. They got rid of her pretty dang quickly after that, and have made no effort to keep that approach.

I think there's quite a difference between clever business strategy and being a socially responsible company. Telling Nexon that it should offer more free things to players/make items more attainable is like telling a casino that it should improve the odds for gamblers because it's 'better business practice'. If demand for cubes, wards, marvel machine and whatnot is relatively inelastic from its major income sources, why should Nexon even considering making any changes to its business model?

Communication and taking responsibility for mistakes are probably the biggest and most basic methods/requirements for a business to have a positive view by the public.

Communication and taking responsibility has compliance costs associated with them, direct or indirect. If making users happy would have an impact on revenue, then by all means it would be a justified expense. But the way I see it, the main revenue source for Nexon have no problems with their current business practice -- and even if they do, they have gone past the point of addiction and would still spend money on the game regardless.