"Black Friday Big Spender Event"

What exactly is good business practice? Serious question.

I don't know, having certain standards, respecting the customers, not trying to milk every last cent out of already loyal players?

The potential system, with the extremely expensive cubes, with all its pure crap lines and the absolute must to buy into it to enjoy the full game content seems like a good example on bad practise.

Girasol had the right ideas when she made sure to clean out alot of crap from the Gash and Wheel of Marvel. They got rid of her pretty dang quickly after that, and have made no effort to keep that approach.