Why do we play Maplestory?

I'm pretty sure, honestly, for many of you guys. Its the fact that you've built up so much that stops you from quitting.

http://en.wikipedia.org/wiki/Sunk_costs#...st_fallacy

I've quit 4 MMOs since I stopped playing MapleStory. The first time you do it, you worry about all the time you've wasted. Then eventually you realize that it's always about the journey and that the destination is only ever fun for a couple hours. Having stuff in an MMO hardly ever provides any entertainment value and doesn't increase your enjoyment at all. It's only the process of accumulating it that's rewarding.