Why do we play Maplestory?

I used to play because it was less time consuming than WoW. I spent a lot of time playing MS but not nearly as much as WoW.
When it comes to MS the only grindy thing there is is leveling, and since you can set up 4 hours a day you just spend those 4 hours, while WoW there are many many interesting things to do so the grinds could last twice as much or even more. Character cute looks was the main reason that kept me coming back, which is stupid... but I'm stupid