Pokémon X and Pokémon Y

I started being just skeptical about this Megaevolution system, now I'm fully displeased. Can't help but feeling this is all a cheap brand strategy and completely unneeded game-wise. Heavily bothers me they're picking overrated Pokémon, and probably giving more of them another Megaevo, which shows how much hype exploiting this is oriented; a traditional evolution was just fine for game balance. Two Megaevos could be a good value for version exclusiveness, but I feel the feature should remain for legendaries only. I hope getting used to this really quick in game. :c