2013-05-01, 01:01 PM
It's important because Collins risked losing possible endorsements and potential sponsors that could potentially be run by single-minded bigots or by owners who are afraid that they the player they are endorsing is a liability to their consumer base which they believe to be homophobic. How he's treated consequently will serves as a metric marker for players to view how he's treated and accepted not only by the ambiguous public, but by sponsors and companies that depend on the ambiguous public for cash revenue.
For people who don't really care/mind homosexuality, I don't think that this seems like a major issue. However, it is a game changer towards business managers and endorsers to how they gauge public response and consequently choose how to market to the public. Given that the players themselves are the advertised product, there is going to be an interesting interaction potentially in future marketing and advertisement, as well as how the public adapts and responds to the feedback.
For people who don't really care/mind homosexuality, I don't think that this seems like a major issue. However, it is a game changer towards business managers and endorsers to how they gauge public response and consequently choose how to market to the public. Given that the players themselves are the advertised product, there is going to be an interesting interaction potentially in future marketing and advertisement, as well as how the public adapts and responds to the feedback.