MSEA's Cash items

It reminds me of a story I was told while I was at China. The shops would put everything on 70% discount BUT the items were already priced at 2x their market value so they'd still make a profit.

That's the standard for most full retail. The auto industry and the furniture industry make their living this way. Auto Insurance does the same thing. All the claims of "Save $1000" is not savings compared to competitors, it's savings compared to the time when they themselves charged that much. Advertising is a brutal mind game.