2012-10-31, 01:39 PM
案山子 Wrote:I've always thought that Star Wars was only popular due to it starting at the right time when the whole geek culture was really strong.
I actually found the recent cartoon far more enjoyable than any of the films.
I agree, Star Wars was initially successful because of the culture it was raised in, space was a new and burgeoning endeavor, it captured the imagination of the people of the time. Let us also not discount the special effects that the movie brought to the masses, it was rather revolutionary for the time; a situation very similar to the success of Avatar. After the initial hype of a franchise reboot, it was clear that the enthusiasm just wasn't there anymore for the latest two movies.
Although the franchise might have been in decline, Lucasfilms did employ a very clever business strategy in producing its television series. It grows the Star Wars brand for a new generation, a generation two or three years ago I would have said would not care for any Star Wars remake. This move by Disney is equally clever given that they have a track-record (or at least, their subsidiary Marvel does) of producing blockbusters and doing so in a clever way (see: WSJ Avengers article I can no longer find).