AOL interviews Reggie Fils-Aime regarding Holiday season.

Nintendo: Making mobile games 'flies in the face of what we believe in' [Interview]


Highlights:

Nintendo President Iwata says every measure will be taken to ensure that the Wii U is a success. What does the Wii U need to succeed when it arrives in 2012?

The Wii U has to deliver a differentiated experience that can only be brought to bear through the use of these two screens. If all we do is a beautiful game in HD, it's been done before. We have to take advantage of the second screen, we need to take advantage of the connectivity that the system will offer and, if we do that, we believe that we will yet again disrupt the market the same way we with DS and Wii.

Don't end up Fad status this time please.

We've heard that digital transactions are coming to the 3DS, which is pretty big news. How those transactions will work exactly?

In terms of what the next system update will allow, it will allow developers to sell add-on content, and whether that's for a physical game or a digitally released game. In terms of how it will work, it's up to the developer whether they want to make it to buy new levels, new items--all of that is up to their imagination. Essentially, what we're doing is creating the framework for those transactions to happen.

The digital business on the 3DS is very strong, and it's not only the gaming content we're making available through the eShop, but the video content we're making available through Nintendo Video. So, it's already a robust environment and the Nintendo 3DS is our most connected device ever, which is great.

>Assuming Wii U will have the same.

-watches 3rd party companies start flocking to Wii U- Yay now i can spend 70$+ on Ga-...

Will Nintendo ever release digital upgrades or add-ons to its games?

We're interested in it to the extent that it makes sense to the consumer. And it's interesting: I've had this conversation with a number of our key developers, and their mentality is, "Reggie, when we sell a game, we want the consumer to feel that they've had a complete experience." Now, in addition, if we want to make other things available, great, and we'll look at that. But what we're unwilling to sell a piece of a game upfront and, if you will, force a consumer to buy more later. That's what they don't want to do, and I completely agree. I think the consumer wants to get, for their money, a complete experience, and then we have opportunities to provide more on top of that.

Suddenly-