MMOcrier Wrote:

The good news: Take-Two Interactive chairman and CEO Strauss Zelnick says that the company that brought you BioShock, Borderlands, Red Dead Redemption, and the GTA series is "actively investing in online and MMOs." The bad news: He adds, "We're just not doing it in the U.S."

Speaking at the Cowen and Company Technology, Media and Telecom Conference on Thursday, Zelnick reinforces what he believes many studios are learning the hard way, "MMOs don't work here. A couple of our competitors have found out that through very, very expensive lessons. One of our competitors just recently announced they're restarting an MMO project."

Take-Two is, instead, aiming at the Asian MMO market through partnerships with industry leaders such as Tencent and Nexon. This is where the company hopes to be successful in the genre, as Zelnick cites "10 to 20" MMOs are successful in that market.

[Thanks to Avaloner81 for the tip!]Filed under: Business Models, MMO Industry, Miscellaneous
Take-Two CEO: MMOs don't work in the US originally appeared on Massively on Fri, 31 May 2013 09:00:00 EST. Please see our terms for use of feeds.
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